Travel & Tourism

What does the course involve?

The opportunity to study the growth of world tourism, how this has changed over time, how people travel to resorts and the impact of tourism. We’ll teach you the skills and qualities you need to get into the travel and tourism industry, from cabin crew and airport operations to working in different UK and European destinations. We are proud of our connections with Birmingham Airport and our dedicated teaching base at BHX to offer you a relevant training environment and instant access to facilities. You will also experience the aircraft fuselage in our sister college for safety demonstrations. Our highly experienced teachers have all worked in the travel industry and are able to give you a tailored and highly practical approach with additional learning support available if you need it. We include trips within the course to help you fully understand the visitor attraction units, and these can be anywhere from Italy to Bournemouth. This is an excellent course for anyone wishing to pursue a career in the industry and equivalent to one A Level.

Course Outline

Unit 1: The UK Travel and Tourism Industry

This unit will explain the range of travel and tourism organisations as well as their ownership and interrelationships. You will get to research recent and historical developments in the UK travel and tourism industry and its current contribution to the UK economy.

Unit 2: Customer Service in Travel and Tourism

In this unit you will evaluate customer service provided by travel and tourism organisations as well as making recommendations for improvements. You will explain how organisations manage customer service and their policies and procedures. You will also demonstrate the delivery of customer service in travel and tourism situations.

Unit 3: Preparing for a Career in Travel and Tourism

This unit will you give you the opportunity to analyse opportunities and the impact of current trends in travel and tourism. You will prepare for a career in travel and tourism by producing a CV or personal file, conducting a skills audit, and completing an application document to a professional standard. You will also plan for and take part in an interview, evaluate your performance, and produce an action plan.

Unit 4: Travel and Tourism Destinations

In this unit you will describe the appeal of travel and tourism destinations to the different types of travellers by researching different destinations within the UK, Europe and worldwide. You will also produce a destination recommendation for a traveller based on your research and evaluation.

Unit 5: UK Visitor Attractions

In this unit you will describe man-made and natural visitor attractions and understand how visitor attractions enhance the appeal to customers. You will review visitor management techniques used at a visitor attraction and understand the impacts of a visitor attraction on the local community and area.

Unit 17: The Cruise Industry

This unit will give you the opportunity to understand the cruise industry and how it has developed. You will look at different cruise packages, operators and their appeal to different types of customers. You will also recommend a cruise package for different types of customers and give reasons for your recommendations.


Assessment will take various forms including practical assessment, written coursework and presentations.

No exams.

Exam Board


Entry Requirements

A minimum of five GCSEs at grade 4 including Maths and English.


The travel and tourism industry is one of the fastest growing industries in the UK. The value of tourism to the UK economy is approximately £126 billion, and the sector employs around 3.1 million people. Potential employers include Birmingham Airport, Resorts World, Alton Towers, Birmingham City Council, Hilton Hotels, Midland Metro, Sea Life Centre and many more airlines and visitor attractions.

Frequently Asked Questions

How does the college allocate places to students?

All applicants will be invited to attend an admissions interview. An offer of a place to study at Cadbury Sixth Form College is made subject to you meeting the College's standard entry grade requirements.

How much does it cost to study at Cadbury Sixth Form College?

There are no tuition fees for 16-18 year-olds. Students are asked to pay a £25 book deposit when they enrol at the college, however this is returned at the end of the two years of study when all books and resources have been returned to the college. Some subjects will offer field trips which may impose some additional costs, however these costs will be kept to a minimum and these field trips are not compulsory.

When does enrolment take place?

Enrolment takes place from GCSE Results Day. Further details about enrolment and a date/time for your individual appointment will be sent to you in a letter over the summer holiday. Enrolment takes on average 1-2 hours.

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