Gaining real-world experience is a vital part of becoming skills-ready and work-ready.
Cadbury Sixth Form College student Daniella did just that when she took centre-stage in a Dragons’ Den–style challenge, pitching a marketing campaign to partners and senior managers at the EY Foundation, and being awarded Student of the Smart Futures Programme for her eloquence.
Daniella’s campaign plan focused on using AI and machine learning, applying ideas formed from her BTEC Business course to a real business context, developing key employability skills including communication, teamwork and problem-solving.
Through group tasks and business-focused activities, Daniella’s Business & Technology work placement boosted her confidence in planning, decision-making and professional working practices.
Daniella, an aspiring degree apprentice in the financial technology or legal sectors, said of her experience and achievement: “I’m really grateful to my college for my recent work experience with EY Foundation. The experience gave me valuable insight into the professional world, strengthened my skills, and reinforced my interest in building a future in business and professional services. Thank you to everyone involved for the support and opportunity.”
