This T Level is designed for learners aged 16–19 who are interested in a career in the business and marketing sector. It is ideal for students who enjoy creative problem-solving, communication, and understanding how businesses reach and influence consumers. Typical applicants include school leavers with a passion for digital media, branding, business strategy, or customer engagement who want a more technical and hands-on route into the industry.
Course Structure:
- 80% Classroom Learning – Students will study a wide range of core topics related to the marketing and business industry, including market research, branding, digital marketing, and campaign development.
- 20% Industry Placement – A minimum of 45 days spent with an employer, where students gain real-world experience and develop the technical skills needed to succeed in marketing roles.
During this two-year programme, students will gain the theoretical knowledge and practical expertise that underpin marketing and business practices, with a focus on applying those skills to live projects and industry scenarios. The occupational specialism we deliver is Marketing, equipping learners with the tools to develop and deliver effective marketing campaigns and strategies.
Modules:
You will cover 10 key topics:
- The Business Environment
- Customer and Market Research
- Marketing Principles and Strategy
- Digital Marketing
- Campaign Planning and Delivery
- Branding and Brand Management
- Consumer Behaviour
- Legal, Regulatory and Ethical Frameworks
- Budgeting and Performance Analysis
- Workplace Skills and Communication
Employer-Set Project
You will complete a project brief, culminating in a substantial piece of work, in which you will develop, apply and demonstrate the following skills:
- Undertaking research
- Generating ideas
- Communicating ideas
- Developing ideas
- Working collaboratively with others
- Reflective practice
Core Skills, Workplace Practices & Occupational Specialism
As part of the T Level Marketing qualification, you will specialise in marketing principles and practices, developing a strong foundation in both the creative and analytical aspects of the profession. This course equips you with the technical, practical, and workplace skills to operate confidently and competently within a marketing role.
Benefits of T Levels:
Our T Level courses offer an exciting and career-focused alternative to traditional qualifications, combining classroom learning with hands-on industry experience. One of the biggest benefits is that you’ll finish college with real work experience on your CV (more than most college students), giving you a competitive edge when applying for jobs or university. You’ll also have the chance to build valuable connections with businesses during your industry placement, with the potential to secure a job offer at the end of your course. Students will study in our brand new £6.6 million STEM Centre, equipped with dedicated marketing classrooms.
