Graphic Communication conveys information and ideas using visual means. The critical elements for a graphic designer are the successful communication of a message through the organisation of text, image and sound. Graphic communication is another term for graphic design.
The Graphic Communication course at Cadbury College will allow you to explore typography, illustration and photography as well as animation techniques. There is also a focus on drawing and painting from observation using traditional techniques. Students will also develop visual research skills and explore the design idea process.
The emphasis is building your creativity and conceptual thinking skills using a wide range of materials, techniques and processes.

Specific requirements

  • A minimum of 5 GCSEs (with 2 at grade B, and 3 at grade C) including English and an associated Art & Design subject.
    • Please click here to see grades conversions in line with the new grading system.

What will I study?

Awarding Body:

  • WJEC

Assessment:

  • Personal Investigation - 60%
  • Exernal Assignment - 40%

Course Content:

  • YEAR ONE
    • Personal Creative Enquiry (100% of Year One mark)
      • A series of themed practical projects will be undertaken to develop your creative skills and technical ability. To begin with, drawing will be explored, as this is an integral part of Graphic Communication. You will then explore typography, illustration and photography using a range of industry standard design software such as Adobe Photoshop and Illustrator. Alongside, you will also develop research skills and generate a range of design ideas developing your creativity and conceptualisation skills. You will also have the opportunity to explore animation with Adobe Flash Professional.
  • YEAR TWO
    • Personal Investigation (60% of Year Two mark)
      • This unit will include a written element as part of your visual investigation. You can explore the theory of design and/or a range of design styles that have influenced you in your own design work.
    • Externally Set Assignment (40% of Year Two mark)
      • In this unit, you may independently decide your specialist area and this can be within Graphic Communication or Animation. This unit is an externally set assignment and begins in January. You will then have 15 hours, usually after Easter break, to create a final piece of graphic communication under exam conditions.

Where does it lead?

Graphics A-Level enables progression on to a number of degree courses at university within the field including Web Design, Interior Design, Visual Communications and Photography. It also leads to a number of careers including Animator, Web Designer, Games Designer, Typographer, Packaging Designer, Furniture Design, Editorial Design, Exhibition Design, Illustrator and Advertising.

“I studied Art & Design with Graphics and Statistics at Cadbury College. I am now studying a degree in Visual Communication at the Birmingham City University.”

Yasmin Farhan